Concept & Design
Book, 180 pages +
BLOG, FORUM, WIKI
Finding the right media for the job is always key for me. That is why I dealt with this topic in my bachelor thesis. I wanted to combine digital and analogue media efficiently. This led to the concept of DIALAB – a social network and brand for analogue photography. Tradition and technology work together seemlessly in a highly modern brand experience to bring knowledge to life in a thriving community.
So how can these components be combined?
The most important thing to distinguish between short- and longliving content. This needed to be spread across the most suitable media. I decided to design the book around basic tutorials and references without recommending any brands or products which could go unavailable in the future. The instructions are simple but straight forward.
A blog on the website would share short-living and most recent content like news, reviews or events. Next to that a community forum makes it possible to share experiences, ask questions or discuss blog posts.
I designed this as a brand making it possible to hold the three components together. All brand touch points make learning analog photography very easy and available to a wide range of people. Also splitting content to their best locations would assure the book won't lose its relevance over time while making it a substantial portion.
DIALAB will be launched soon.